GMFL

Our International Directorial Team

Click a director below to explore their full profile, runway philosophy, and directed show history.

Chief Executive Show Director

Alexandra Laurent

Paris • Dubai • Milan
Stage & Lighting Director

Marcus Vance

Milan • New York • Tokyo
Choreography & Pace Director

Elena Rostova

London • Tokyo • Paris
Atmosphere & Sound Director

Julian Sterling

Berlin • Dubai • NYC
Chief Executive Show Director
Alexandra Laurent
20+ Shows Directed
15 Years Experience

Alexandra
Laurent

With over 15 years of experience directing fashion shows across Paris, Dubai, Milan, and New York, Alexandra Laurent has established herself as one of the most visionary show directors in global haute couture. Her unique ability to transform a runway into a theatrical narrative sets the pinnacle standard for GMFL.

Under Alexandra's creative direction, every show becomes a living artwork — a precisely choreographed blend of light, movement, music, and human expression.

✦20+ Shows
◆Paris · Dubai · Milan
○15 Years

The Art
of the Show

Every element — from the first model's step to the closing tableau — is a deliberate act of storytelling.

“ A fashion show is not merely a presentation — it is theatre, poetry, and life elevated to grand art. — Alexandra Laurent
◆

Staging & Design

Architectural set design that transforms any venue into an immersive world built around the designer's narrative.

✦

Lighting Language

Light is the ultimate couturier of mood. Alexandra's lighting language sculpts each moment to convey pure emotion.

○

Model Direction

Coaching models from rehearsal to final walk to embody each collection with poise and power.

Work With Our Directorial Board

Interested in bringing GMFL's visionary directorial board to your next global runway presentation? Reach out to discuss collaborative opportunities.

Season 2026 · Dubai, UAE

Ready for the World Stage?

Join over 200+ global designers, 500+ top models, and international fashion press at the most prestigious runway event of the decade.

15 DEC
Burj Al Arab Pavilion Dubai, United Arab Emirates